How Google My Business Works – Local SEO Tips Included

How Google My Business Works – Local SEO Tips Included

Google My Business Local SEO How Google My Business Works video tutorial explains how Google My Business be used for local business owners.  Today most small business owners don’t know how to make Google my business work for their business. This video tutorial session first introduces the viewer to the overall uses of Google My Business and how it can be used with Google Adwords Ad Extensions such as Local Extensions, Review Extensions Call Extensions…

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How to use Schema markup for basic local SEO

How to use Schema markup for basic local SEO

Local SEO Schema Markup In this video, I show you how to start structuring your local business’ contact info using the Schema Creator, then perfecting it thanks to the documentation provided on Schema.org. Schema Type Spreadsheet: https://docs.google.com/spreadsheets/d/13XPvp24ChMxYND7Wfv-VYSfrVFm7d8F8ndah0vxR4e8/edit?usp=sharing Schema Creator: http://schema-creator.org Schema.org documentation: http://schema.org    

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Hyperlocal marketing in 2017: 5 tips to stay on top

Hyperlocal marketing in 2017: 5 tips to stay on top

Google’s local search results are becoming even more local.  Gone are the days of a business miles away from the searcher showing up in Google local results.  Local businesses must have consistent NAP in order to show up in local search results.  Hyperlocal is the new local. why businesses need SEO The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past…

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6 business types that reap the most reward from local SEO

6 business types that reap the most reward from local SEO

Whether you are a local business with a physical location or provide a service to a specific area, local SEO is a must.  When people need a product or service they turn to the search engines to reveal the options near them.  Usually there is a large number of providers in the area so having a good local SEO plan will put you above the competition.  Below is a small sample of businesses that can…

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Organic traffic & link building for small businesses

Organic traffic & link building for small businesses

SEO alone can make a small business thrive.  Having digital real estate on the first page of Google can be as powerful as having billboards all over town and a high traffic business location.  So what are some ways small businesses can improve their SEO? When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable,…

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Five common mistakes small businesses make with their online presence

Five common mistakes small businesses make with their online presence

Small businesses must maintain their online presence to keep up with the bigger brands.  If you do not focus on your online presence, your business will suffer. Please note, this is content written in association with Single Platform. All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order…

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How to Build Links Without Creating Content

How to Build Links Without Creating Content

Building links is still an important part of marketing your business online.  Nowadays content marketing is the king of link building.  But there are ways to build links without creating content. Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re…

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Nine crazy predictions for SEO in 2017

Nine crazy predictions for SEO in 2017

With the introduction of AI into SERP rankings, 2017 will be packed with changes.  Here are some predictions for SEO in 2017. It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far. When it comes to making SEO predictions, a lot…

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The importance of local authenticity

The importance of local authenticity

Local Authenticity and Local Businesses Social proof is a huge component of local marketing.  Customers who like their experience leave positive reviews which leads to more local customers for your business. Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the bottom of a Flint,…

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Local SEO Tools

Local SEO Tools

Local SEO and Link Tools Link tools can be helpful for local seo but since they are not Google the seo tools just give a guess of what the seo tool thinks Google would think. Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a…

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