Google Updates Algorithm Every Day

Google Updates Algorithm Every Day

Google is always making changes and updating the algorithm.  But are there updates every day?  Yes according to some at Google. In response to what some webmaters believe was a major Google algorithm update yesterday, Webmaster Trends Analyst John Mueller took the opportunity to remind everyone “we make changes almost every day.” As search evolves, dips and swings in rankings should be expected. Hoping things stay the way the are, or they way they always…

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Quality Content Now King?

Quality Content Now King?

It used to be all about links, links, links!  Then came RankBrain, and now there seems to be more of an emphasis on quality content.  But what exactly makes content quality? Quality content is hard to produce and often expensive, so its benefits need to be justified, especially if the content in question has nothing to do with the conversion path. I want to see measured results. The arguments for quality content are convincing, to…

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How Video Marketing Can Transform Your Funnel

How Video Marketing Can Transform Your Funnel

Video marketing is becoming ever more important.  Consumers are more likely to buy a product or take an action after watching a video.  Are your marketing efforts up to date? The way your customers consume content continues to evolve. Video marketing is all the rage and continues to be a hot topic for brands large and small. With the rise of live video and video content, we’re viewing more content than we ever have before….

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Attention search marketers: ALL keywords are branded keywords!

Attention search marketers: ALL keywords are branded keywords!

Keywords are a vital factor for any website wanting to rank on search engines. Branded and non branded terms have there place. Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates) (40,…

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How AI drives PPC automation

How AI drives PPC automation

Using automated bidding strategies can be a nice way to reduce the amount of time spent on your PPC campaigns.  But the AI behind the bidding is not perfect. A primer on artificial intelligence and its methods Before explaining how AI pertains to online marketing, it may be helpful to clarify what some of the buzzwords related to AI mean. Artificial intelligence AI at its simplest is when a machine can solve a problem that…

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Newly-granted Google Patent Dissected

Newly-granted Google Patent Dissected

Experienced SEO’s know that in order to know what Google is up to, you need to read and dissect the patent’s they file.  Below is a summary of important points of Google’s newly-granted patent. Before we dig into this latest Google patent, which was granted on December 22, 2016, let’s first define an entity to make sure we’re all on the same page. According to the patent, the definition is as follows: [A]n entity is…

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9 New Visual Content Marketing Trends for 2017

9 New Visual Content Marketing Trends for 2017

Visual content is becoming ever more important.  Engagement rates tend to be higher with visuals, and more engagement equals more traffic. Visual content, done well, can be incredibly popular. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract links to your site. More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you –…

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10 Common Content Mistakes You Don’t Want to Make in 2017

10 Common Content Mistakes You Don’t Want to Make in 2017

Content Marketing in 2017: What Not To Do Every content marketing strategy incorporates different methods of promotion.  Content marketers should not just stick to one method of content promotion but rather focus on a multitude of avenues. In the world of content development, we have the advantage of sitting under expert advice, future predictions, and trends backed by authoritative statistics. Our interconnectedness provides us the opportunity to learn quickly and apply what we know to…

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Marketing Posts You Missed in 2016

Marketing Posts You Missed in 2016

2016 has come to a close.  Did you miss some good marketing content that you should of read?  Below is a write up on the posts you may have missed in 2016. In 2016, I consumed more marketing material than I ever have. While the internet is packed with some truly awful content, it’s home to some real beauties as well. This post is intended to highlight some of the best things I read over…

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New Year’s Resolutions for the Search Marketer

New Year’s Resolutions for the Search Marketer

Happy New Year: Get Back To Marketing! What are your New Years marketing resolutions? If you do not have a clue check out some resolutions for the modern day marketer from Search Engine Journal. Most people make resolutions at the turn of the year—lose the weight, eat better, work on relationships with friends and family, etc. But how many people think about creating resolutions for their business? The New Year is a great time to…

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