5 quick SEO wins for new clients

5 quick SEO wins for new clients

There are many quick and easy tasks to perform for your SEO clients to get a quick SEO win.  Businesses do not have SEO expertise so there can often be some mistakes that SEO’s should clean up right away. 1. Consolidate your assets Dan Mallette of InVue Digital takes note of all of the client’s digital assets and consolidates them: “Some of the easiest wins for new SEO clients come from a consolidating the customer’s…

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SEO Quickly — Then SEO Correctly

SEO Quickly — Then SEO Correctly

Optimization is key to SEO, and there are many areas to optimize just on-page alone.  Optimization can be quite hard, so were do you start? Optimizing correctly can take days, months, even years. This is why optimizing quickly is so important. It gives you a jump out the gate while you do the ongoing, time-consuming work. Don’t let perfection be the enemy of progress. SEO quickly first, then SEO correctly going forward. Here’s what you…

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The Fear of Linking

The Fear of Linking

The fear of linking is real.  Webmasters are scared of every link they get.  Will Google penalize my site for this link?  This thinking is all to common in the SEO game.  If you are afraid of every link that comes your way, you are not alone. Back in the old days of SEO, we loved any link if it was free, even if it was from a spammy scraper site or the lowest-quality directory…

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HTTPS Pages on First Page of Google Could Reach 50% by Middle Of The Year

HTTPS Pages on First Page of Google Could Reach 50% by Middle Of The Year

Google says that HTTPS is a ranking factor but it seems it has been rolling out slowly.  Dr. Meyers from Moz thinks first page results could be 50% HTTPS by the middle of this year. Dr. Pete Meyers from Moz revealed that HTTPs pages on the front page of Google search results could reach 50% by late May/early June 2017. Since Google announced it would be giving a small rankings boost to HTTPS sites, the…

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7 SEO Trends To Perform Better

7 SEO Trends To Perform Better

Google is giving more and more weight to user experience.  If searchers reach your website and do not have a good experience, your rankings will suffer.  People use search engines with intent, and if you do not satisfy them, Google has no reason to keep your rankings. Staying ahead of upcoming SEO trends will help you plan, budget, strategize, and implement a successful online business. Our industry will continue to build on the buzz and…

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Semantic SEO Strategy: How to Do SEO in 2017

Semantic SEO Strategy: How to Do SEO in 2017

RankBrain changed the game in SEO.  Links do not give the punch they once did.  So do you know how to do SEO in 2017? Do you think you know how to do SEO effectively in 2017? Even if the answer is a solid YES, be sure to align your skills and knowledge with the Semantic SEO Strategy Guide brought to you by the editorial team of WebCEO, a white-label online Internet Marketing platform that…

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Competitive Search Strategies in 2017

Competitive Search Strategies in 2017

Search strategies are ever evolving because the ranking algorithms are constantly changing.  What worked for SEO years ago, now will get you nowhere. With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new year, it seems like a good opportunity to highlight a couple of the competitive strategies my agency, ZOG Digital, employs for our clients for both paid and…

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Report: Google AMP results in Google News more than doubles

Report: Google AMP results in Google News more than doubles

AMP pages are storming the SERPs, now with 70% of news results coming up AMP’d.  If you have not implemented AMP on your website yet, now is the time. A report from RankRanger, a toolset that tracks the Google results, shows that the AMP results shown in the Google News section for mobile users has more than doubled in the past several days. A week or so ago, AMP content was showing in Google News…

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How to Combine JavaScript & SEO With Isomorphic JS

How to Combine JavaScript & SEO With Isomorphic JS

Javascript SEO has been a tool of savvy SEO’s for awhile now.  When you have a JS based website, it is ever more important to know how to SEO Javascript. SEO for JavaScript-based websites (built with AngularJS, jQuery, ReactJS, etc.) requires a lot of knowledge, development, testing, and is notoriously difficult to get right. But let’s face it, even with all those problems, JavaScript is here to stay. It lets you create fast, dynamic, and…

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How Fetch and Render can Reveal Big SEO Problems

How Fetch and Render can Reveal Big SEO Problems

The fetch and render feature in GSC is a great tool every SEO should use to see what the search engines see. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS and JavaScript. Google then provides a preview snapshot of what Googlebot sees versus what a typical user sees. That’s important to know, since sites could be inadvertently blocking…

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