SEO tactics and LLM-mention optimization (GEO/AEO) — practical guides for ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity.
An updated, specific list of what actually still causes JS-rendered content to be missed or delayed in indexing, cutting through outdated claims that Google can't render JavaScript.
A practical rundown of source-matching platforms and direct-outreach approaches now that the original HARO model has changed, with what actually still gets a response.
An illustrative case study and experiment on link-equity concentration — cutting low-value internal links to concentrate equity on priority pages, and what actually moved.
An illustrative case study on a local service business fixing fundamental, commonly-neglected Google Business Profile issues rather than anything exotic.
A scope-of-role framework for companies making their first SEO hire — what to expect them to own directly versus coordinate with other teams on.
Not another exhaustive 100-item checklist — a prioritized 20-item list ordered by how often each issue is both common and high-impact.
Cuts through 'publish daily' advice with what publishing frequency actually correlates with versus what's confounded by other factors like site authority and content quality.
Google has updated its Search profiles with a single login feature and lowered the follower requirement to 10,000 across platforms, simplifying profile management for publishers.
A deeper technical look at the retrieval-then-generate mechanics behind AI answers, and why what the retrieval step scores matters more than keyword matching.