SEO tactics and LLM-mention optimization (GEO/AEO) — practical guides for ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity.
An updated, specific list of what actually still causes JS-rendered content to be missed or delayed in indexing, cutting through outdated claims that Google can't render JavaScript.
A practical rundown of source-matching platforms and direct-outreach approaches now that the original HARO model has changed, with what actually still gets a response.
An illustrative case study and experiment on link-equity concentration — cutting low-value internal links to concentrate equity on priority pages, and what actually moved.
An illustrative case study on a local service business fixing fundamental, commonly-neglected Google Business Profile issues rather than anything exotic.
A scope-of-role framework for companies making their first SEO hire — what to expect them to own directly versus coordinate with other teams on.
Not another exhaustive 100-item checklist — a prioritized 20-item list ordered by how often each issue is both common and high-impact.
Google is planning to reinvent Discover as an AI concierge with tighter integration with YouTube, according to Search Engine Journal.
Google has finalized its latest spam update and shared crawl timing ranges for websites, while also issuing new guidance on fake author profiles and combining country-specific settings in Search Console.
Recent tracking data shows AI Overviews are present in the majority of searches for well-known brands, marking a significant expansion of AI-generated content in search results.
Google DeepMind has proven that a single model can theoretically rank search results without a separate index, potentially making visibility a binary issue of inclusion or absence.
AI search is changing how small businesses should approach their websites, emphasizing accurate information and customer trust. Marketers need to adapt by focusing on measurement beyond just clicks.
OpenAI plans a limited U.S. test of visual ads during image generation in ChatGPT, alongside measurement updates that give advertisers more ways to assess results.
