SEO tactics and LLM-mention optimization (GEO/AEO) — practical guides for ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity.
Google will begin automatically migrating legacy Search campaign features to AI Max on September 1, 2026, with Campaign-level Broad Match, Automatically Created Assets, and Dynamic Search Ads transitioning through early 2027.
A federal judge refused to dismiss a lawsuit alleging an auto transport company used toxic backlinks to harm a competitor’s Google rankings. The ruling found the plaintiffs plausibly alleged false advertising and trademark claims under the Lanham Act and Illinois consumer protection laws.
Google is testing a mobile Search ad layout that places a list of advertisers above the sponsored results, giving users more context before they click. The experiment includes each advertiser’s favicon and domain name at the top of the sponsored results block. If rolled out broadly, it may influence user behavior and ad performance. SEO practitioners should monitor this development and adjust strategies accordingly. One actionable step is to ensure brand consistency in favicons and domain names to improve visibility in this new layout.
Nearly 300 French newspapers have filed a complaint with France’s competition authority, accusing Google of violating a compensation agreement by launching AI-generated search summaries without their consent, further reducing traffic to their websites.
A practical guide to generative engine optimization (GEO): how LLMs choose sources to cite, and the on-page and off-page tactics that increase your odds of being one of them.
AI-mediated search is shifting the currency from backlinks to citations. Here's what that means for how you should be earning mentions in 2026.
A before/after case study: the specific structural changes — answer-first paragraphs, FAQ blocks, entity clarity — that tripled our AI citation rate in 90 days.
Which JSON-LD schema types genuinely help AI answer engines extract and cite your content — FAQPage, Article, and speakable — with copy-paste examples.
Updated Core Web Vitals benchmarks for INP, LCP, and CLS, with the specific fixes that move the needle — and which 2021-era advice no longer applies.