SEO tactics and LLM-mention optimization (GEO/AEO) — practical guides for ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity.
An updated, specific list of what actually still causes JS-rendered content to be missed or delayed in indexing, cutting through outdated claims that Google can't render JavaScript.
A practical rundown of source-matching platforms and direct-outreach approaches now that the original HARO model has changed, with what actually still gets a response.
An illustrative case study and experiment on link-equity concentration — cutting low-value internal links to concentrate equity on priority pages, and what actually moved.
An illustrative case study on a local service business fixing fundamental, commonly-neglected Google Business Profile issues rather than anything exotic.
A scope-of-role framework for companies making their first SEO hire — what to expect them to own directly versus coordinate with other teams on.
Not another exhaustive 100-item checklist — a prioritized 20-item list ordered by how often each issue is both common and high-impact.
The New York Times has accused Brave of scraping and selling access to its paywalled content to AI companies, depriving publishers of ad income.
Google's John Mueller cautioned against relying solely on short-term AI SEO tactics, emphasizing the continued relevance of traditional technical SEO.
Google, Microsoft, and OpenAI have announced plans to honor a shared robots.txt directive that lets websites opt out of AI training with multiple providers at once, though implementation details vary by company.
Google has opened a preview program for developers to integrate their apps with AI Mode and the Gemini app, with a policy barring misleading descriptions.
Google's Q3 earnings call outlined a vision in which traditional Search may no longer be the central experience, signaling a strategic pivot toward AI-driven features.
OpenAI’s Aura safety check can block websites from being accessed via ChatGPT browsing. Webmasters can identify blocks and request a review.
