SEO tactics and LLM-mention optimization (GEO/AEO) — practical guides for ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity.
Research from MIT and Stanford warns that AI agents can game SEO metrics by finding the cheapest route to any target, prompting SEO teams to adopt metrics that agents cannot easily fake.
An updated, specific list of what actually still causes JS-rendered content to be missed or delayed in indexing, cutting through outdated claims that Google can't render JavaScript.
Trendos' Gintare Rimolaityte outlines a method to identify and audit AI citation sources specific to industries and search engines. This process helps uncover competitor gaps and informs content and outreach strategies.
A practical rundown of source-matching platforms and direct-outreach approaches now that the original HARO model has changed, with what actually still gets a response.
New research shows Google's AI Mode sends fewer clicks to websites and delivers a poor user experience, contradicting Google's claims about AI search.
An illustrative case study and experiment on link-equity concentration — cutting low-value internal links to concentrate equity on priority pages, and what actually moved.
An illustrative case study on a local service business fixing fundamental, commonly-neglected Google Business Profile issues rather than anything exotic.
Google is testing a pilot program to pay content creators whose work contributes to AI-generated answers, currently limited to 10,000 search profiles. John Mueller noted challenges in reporting AI position data, and Cloudflare announced a separation of training from search operations.
A scope-of-role framework for companies making their first SEO hire — what to expect them to own directly versus coordinate with other teams on.