SEO tactics and LLM-mention optimization (GEO/AEO) — practical guides for ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity.
An updated, specific list of what actually still causes JS-rendered content to be missed or delayed in indexing, cutting through outdated claims that Google can't render JavaScript.
A practical rundown of source-matching platforms and direct-outreach approaches now that the original HARO model has changed, with what actually still gets a response.
An illustrative case study and experiment on link-equity concentration — cutting low-value internal links to concentrate equity on priority pages, and what actually moved.
An illustrative case study on a local service business fixing fundamental, commonly-neglected Google Business Profile issues rather than anything exotic.
A scope-of-role framework for companies making their first SEO hire — what to expect them to own directly versus coordinate with other teams on.
Not another exhaustive 100-item checklist — a prioritized 20-item list ordered by how often each issue is both common and high-impact.
Cuts through 'publish daily' advice with what publishing frequency actually correlates with versus what's confounded by other factors like site authority and content quality.
A deeper technical look at the retrieval-then-generate mechanics behind AI answers, and why what the retrieval step scores matters more than keyword matching.
A practical measurement methodology for teams who don't yet have a dedicated AI-citation tracking tool — building a query panel, manual spot-checks, and referral signals.