SEO tactics and LLM-mention optimization (GEO/AEO) — practical guides for ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity.
An updated, specific list of what actually still causes JS-rendered content to be missed or delayed in indexing, cutting through outdated claims that Google can't render JavaScript.
A practical rundown of source-matching platforms and direct-outreach approaches now that the original HARO model has changed, with what actually still gets a response.
An illustrative case study and experiment on link-equity concentration — cutting low-value internal links to concentrate equity on priority pages, and what actually moved.
An illustrative case study on a local service business fixing fundamental, commonly-neglected Google Business Profile issues rather than anything exotic.
A scope-of-role framework for companies making their first SEO hire — what to expect them to own directly versus coordinate with other teams on.
Not another exhaustive 100-item checklist — a prioritized 20-item list ordered by how often each issue is both common and high-impact.
Google's recent statements and observations provide strong clues about significant changes in its next core algorithm update, as reported by Search Engine Journal.
Google has updated its AI content guidelines to include fact-checking requirements. The update also notes the use of UTM tags in Gemini links. Desktop click-through rates (CTR) fell in Q2, and a judge dismissed two AI-related lawsuits.
Google has added a warning against fabricated author profiles to its people-first content guidance, aligning with existing rater guidelines that classify such practices as deceptive.
AI has significantly altered consumer behavior over the past 18 months, outpacing the 12-month planning cycles of most businesses, creating a widening gap that demands faster adaptation.
STAT is hosting a webinar on October 14, 2026, at 2 p.m. ET to address the challenges of measuring AI Overviews and LLMs in enterprise SEO. Tom Capper of STAT will provide tactical solutions for these measurement issues.
Google is rolling out AI Mode's information monitoring features globally, including ongoing updates and suggested monitoring tasks within Google Search.
