SEO tactics and LLM-mention optimization (GEO/AEO) — practical guides for ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity.
An updated, specific list of what actually still causes JS-rendered content to be missed or delayed in indexing, cutting through outdated claims that Google can't render JavaScript.
A practical rundown of source-matching platforms and direct-outreach approaches now that the original HARO model has changed, with what actually still gets a response.
An illustrative case study and experiment on link-equity concentration — cutting low-value internal links to concentrate equity on priority pages, and what actually moved.
An illustrative case study on a local service business fixing fundamental, commonly-neglected Google Business Profile issues rather than anything exotic.
A scope-of-role framework for companies making their first SEO hire — what to expect them to own directly versus coordinate with other teams on.
Not another exhaustive 100-item checklist — a prioritized 20-item list ordered by how often each issue is both common and high-impact.
A website opted out of Google’s AI features to measure their impact, finding that AI Overviews and AI Mode generated an estimated 21% of its clicks. The study also noted a potential increase in regular listing clicks when AI features were disabled.
Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.
Brave has sold its search index to AI companies Cohere, Mistral, and Perplexity. A 30-second site: search lets website owners check if their pages are included.
TikTok's search ads now include match types, negative keywords, keyword bids, and impression share, similar to Google Ads. However, there are four key differences that paid search teams must consider.
Google announced on its Q3 2026 earnings call that Search and AI are merging into a unified product, with Search evolving into an agent manager and the system using recursive self-improvement for rapid advancements.
The New York Times has accused Brave of scraping and selling access to its paywalled content to AI companies, depriving publishers of ad income.
