Google and Bing algorithm changes, AI search rollouts, and what they mean for rankings.
OpenAI has detailed how a custom LLM orchestrator in ChatGPT interprets multi-turn conversations and nominates ads for auction, dropping placements that miss response deadlines.
China has released a five-part GEO standard for AI search following a scandal involving a TV show. The framework offers Western SEOs a practical approach to measuring AI visibility and evaluating vendors, emphasizing the separation of optimization from manipulation.
Cloudflare's network signals enabled OpenAI to index hundreds of millions of new pages for ChatGPT search.
DeepSeek, a Chinese AI lab, has opened its in-house search engine to developers, featuring page-level authority tiers and filters for GEO manipulation.
A study found that OpenAI’s API and Google search results often matched the sites cited by ChatGPT but did not always match the exact pages.
A rank tracker logged Google pages missing their usual sites, some ChatGPT links lost tracking tags, and Google and Bing changed AI search links.
Google has moved inline links higher in AI Mode and AI Overviews and expanded carousels for Preferred Sources, as reported by Search Engine Journal.
Google has explained how it ranks PDFs in both traditional search and AI Overviews, including guidelines for ensuring PDFs are SEO-friendly.
Google has added Gemini 4 Argon to AI Mode for its Pro and Ultra subscribers, and also made the model available to developers, enterprises, and the Gemini app.
Google is planning to reinvent Discover as an AI concierge with tighter integration with YouTube, according to Search Engine Journal.
Google has finalized its latest spam update and shared crawl timing ranges for websites, while also issuing new guidance on fake author profiles and combining country-specific settings in Search Console.
Recent tracking data shows AI Overviews are present in the majority of searches for well-known brands, marking a significant expansion of AI-generated content in search results.
