Brave Sells Its Search Index to AI Companies, Including Mistral

What Happened

Brave has sold its search index to AI companies Cohere, Mistral, and Perplexity. This allows these AI firms to use Brave's search data. Brave also provides a tool for website owners to check if their pages are part of the index.

How to Check If Your Site Is Included

Brave offers a 30-second site: search tool that lets website owners quickly see if their pages are in the index sold to these AI companies.

Why This Matters for SEO Practitioners

For SEO practitioners, this means their websites' data could now be used by AI companies for various purposes, including training AI models. This could affect how search results are generated and how websites are ranked, and highlights the growing link between traditional search engines and AI technologies.

Actionable Step

Website owners and SEO practitioners should use Brave's 30-second site: search tool to check if their pages are in the sold index. This helps them understand how their data is being used by AI companies and make informed decisions about their SEO strategies.