SEO and LLM-optimization articles about ChatGPT.
OpenAI has detailed how a custom LLM orchestrator in ChatGPT interprets multi-turn conversations and nominates ads for auction, dropping placements that miss response deadlines.
Cloudflare's network signals enabled OpenAI to index hundreds of millions of new pages for ChatGPT search.
A study found that OpenAI’s API and Google search results often matched the sites cited by ChatGPT but did not always match the exact pages.
A rank tracker logged Google pages missing their usual sites, some ChatGPT links lost tracking tags, and Google and Bing changed AI search links.
OpenAI plans a limited U.S. test of visual ads during image generation in ChatGPT, alongside measurement updates that give advertisers more ways to assess results.
Tactical, sentence-level structural techniques that make one page more quotable than a competing page covering the exact same topic.
Amazon is piloting ChatGPT Ads through its demand-side platform (DSP), allowing advertisers to extend campaigns into ChatGPT. The pilot is currently limited to the U.S. and includes a select group of advertisers, including Delta Vacations.
OpenAI has acknowledged that its ChatGPT fetch bot may not respect the Robots.txt protocol, allowing it to access content that webmasters have explicitly disallowed.
A practical guide to generative engine optimization (GEO): how LLMs choose sources to cite, and the on-page and off-page tactics that increase your odds of being one of them.
