Algorithm Updates
Google and Bing Update AI Search Links, Rank Tracker Anomalies Reported
A rank tracker logged Google pages missing their usual sites, some ChatGPT links lost tracking tags, and Google and Bing changed AI search links.
Google Articles
SEO and LLM-optimization articles about Google.
Algorithm Updates
Google Moves Inline Links Higher in AI Search Responses
Google has moved inline links higher in AI Mode and AI Overviews and expanded carousels for Preferred Sources, as reported by Search Engine Journal.
Algorithm Updates
Google Details PDF Ranking in Search and AI Overviews
Google has explained how it ranks PDFs in both traditional search and AI Overviews, including guidelines for ensuring PDFs are SEO-friendly.
Algorithm Updates
Google Introduces Gemini 4 Argon for Pro and Ultra Subscribers
Google has added Gemini 4 Argon to AI Mode for its Pro and Ultra subscribers, and also made the model available to developers, enterprises, and the Gemini app.
Algorithm Updates
Google to Transform Discover into AI-Powered Concierge with YouTube Integration
Google is planning to reinvent Discover as an AI concierge with tighter integration with YouTube, according to Search Engine Journal.
Algorithm Updates
Google Completes Spam Update, Provides Crawl Timing Details
Google has finalized its latest spam update and shared crawl timing ranges for websites, while also issuing new guidance on fake author profiles and combining country-specific settings in Search Console.
Algorithm Updates
Google DeepMind Develops Model to Rank Without a Separate Index
Google DeepMind has proven that a single model can theoretically rank search results without a separate index, potentially making visibility a binary issue of inclusion or absence.
Algorithm Updates
Google Hints at Major Changes in Next Core Algorithm Update
Google's recent statements and observations provide strong clues about significant changes in its next core algorithm update, as reported by Search Engine Journal.
Algorithm Updates
Google Updates Helpful Content Guidance to Warn Against Fake Author Profiles
Google has added a warning against fabricated author profiles to its people-first content guidance, aligning with existing rater guidelines that classify such practices as deceptive.
Algorithm Updates
Google Expands AI Mode Information Monitoring to All Global Users
Google is rolling out AI Mode's information monitoring features globally, including ongoing updates and suggested monitoring tasks within Google Search.
Algorithm Updates
Google Rolls Out September Spam Update and Adds Image Search Data to Search Console
Google has launched its September 2026 spam update, which may take up to two weeks to complete. The company has also added image-based search data to Google Search Console, providing more insights for SEO practitioners. Reports now include traffic from both traditional Search and AI Mode.
Algorithm Updates
Research: Google AI Mode Reduces Clicks and User Satisfaction
New research shows Google's AI Mode sends fewer clicks to websites and delivers a poor user experience, contradicting Google's claims about AI search.