Why pixels, not characters

Google cuts off titles and descriptions based on how wide they render, not how many characters they contain. A title full of capital letters and wide characters can be truncated at 45 characters, while one with narrow characters fits 65. This tool measures each line in the same font size Google uses so you can see exactly where the cut-off falls.

Writing titles that survive truncation

Put your primary keyword and the most specific part of your promise at the start, and move your brand name to the end, where losing it costs the least. Our title tag framework walks through a repeatable structure.

Descriptions are for clicks, not rankings

A meta description won't move your rankings, but it is the pitch searchers read before deciding to click. Lead with a direct, specific answer — that also makes Google less likely to replace it. More in meta description optimization in 2026.