What metrics are available in the ChatGPT Business Hub?

The ChatGPT Business Hub now provides metrics on mentions and clicks, offering insights into content performance and audience engagement.

Google Rolls Out Core Update and Updates AI Search with New Default Model

Google has released a core update and introduced a new default model for AI search, as reported by Search Engine Journal. The update aims to improve search quality and relevance, while the new model enhances AI-driven search capabilities. SEO practitioners need to adapt their strategies to these changes.

A geometric illustration of a search engine algorithm updating with AI-driven enhancements.

Key takeaways

Google has released a new core update that will take about two weeks to fully roll out.
A new default model for AI search has been introduced, enhancing AI-driven search capabilities.
The core update and new AI model could impact search rankings and traffic, requiring marketers to monitor performance closely.
SEO practitioners should optimize content for AI-driven search queries, focusing on relevance and depth of information.
The ChatGPT Business Hub now provides metrics on mentions and clicks, offering valuable insights for content performance and audience engagement.

Core Update and AI Search Enhancements

Google has announced a new core update and introduced a new default model for AI search. These changes are part of Google's ongoing efforts to improve search quality and relevance, as well as enhance AI-driven search capabilities. The core update is expected to take about two weeks to fully roll out, while the new AI model is now the default in AI search mode.

Specifics of the Update

The core update is a broad change to Google's search algorithms and systems, designed to improve the overall quality of search results. This update is expected to impact search rankings and traffic, requiring marketers to monitor their performance closely. The new default model for AI search is designed to provide more accurate and relevant results, leveraging advanced AI technologies to better understand user queries and intent.

Implications for SEO Practitioners

For SEO practitioners, these changes highlight the importance of adapting to Google's evolving search landscape. The core update could impact search rankings and traffic, requiring marketers to review and optimize their content for AI-driven search queries. This includes ensuring that content is structured to answer specific questions and provide comprehensive information. Additionally, the new metrics available in the ChatGPT Business Hub can provide valuable insights into content performance and audience engagement, helping marketers make data-driven decisions.

Actionable Steps for Marketers

One concrete step marketers can take is to review and optimize their content for AI-driven search queries. This involves ensuring that content is structured to answer specific questions and provide comprehensive information. Additionally, marketers should leverage the new metrics available in the ChatGPT Business Hub to track mentions and clicks, which can provide valuable insights into content performance and audience engagement. By focusing on relevance and depth of information, marketers can better understand how their content is being discovered and interacted with, allowing them to make data-driven decisions to improve their SEO strategies.

Frequently asked questions

How long will the core update take to fully roll out?: The core update is expected to take about two weeks to fully roll out.
What is the new default model for AI search?: The new default model for AI search is designed to provide more accurate and relevant results using advanced AI technologies.
How can marketers optimize their content for AI-driven search queries?: Marketers should ensure their content is structured to answer specific questions and provide comprehensive information, focusing on relevance and depth.
What metrics are available in the ChatGPT Business Hub?: The ChatGPT Business Hub now provides metrics on mentions and clicks, offering insights into content performance and audience engagement.

Algorithm Updates

Google Begins Rolling Out November 2026 Core Update

Google has started deploying its November 2026 core update, which may take up to two weeks to fully complete and is expected to impact search rankings globally.

November 12, 2026

Algorithm Updates